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South Dakota has reached a settlement with Mayday Health, requiring the nonprofit to remove its abortion pill advertisements from gas stations across the state. The ads, part of a four-week statewide campaign launched in December 2025, directed consumers to sites offering abortion pills.

South Dakota Attorney General Marty Jackley is pursuing a civil case against the nonprofit Mayday Health, which launched a statewide ad campaign at gas stations informing women about abortion pills. The court will address jurisdiction in this case on February 20, 2026, as part of the ongoing legal battle over abortion pill advertisements in South Dakota.